WHAT’S IN A TITLE?
Does Creative really need Direction? More like inspiration. Strategic inspiration. And the word ‘collaboration’ would be relevant, too. But there's equity in the title Creative Director, so we'll keep it for now. I have worked as a Creative Director for large agencies, small boutiques, my own companies, and in-house with other people’s companies. I’ve even been hired to do Creative Ideation (a.k.a. Inspiration) for other agencies and their clients, collaborating with their creative teams. While doing this, I’ve also continued to work as a writer for other Creative Directors-- more about that in the next section.
Here are some clients that have used my Creative Direction to develop creative strategies, and bring them to life.
CLICK ON THE FOLLOWING CASE STUDIES TO SEE MORE.