Sharon Rapoport
Sharon Rapoport
CREATIVE BRAND STRATEGIST
CREATIVE BRAND STRATEGIST
Positioning | Key Messaging | Creative Direction | Copy
Positioning | Key Messaging | Creative Direction | Copy
When it comes to branding, a future-forward approach unlocks new possibilities through purpose-led thinking, transformative strategy, and a commitment to creating category-defining experiences. By bringing together insight, imagination, and a holistic ecosystem of ideas, we help ambitious organizations show up with clarity, relevance, and authentic impact. Together, we can build the kind of enduring cultural connection that moves people, shifts perception, and creates momentum for what comes next.
When it comes to branding, a future-forward approach unlocks new possibilities through purpose-led thinking, transformative strategy, and a commitment to creating category-defining experiences. By bringing together insight, imagination, and a holistic ecosystem of ideas, we help ambitious organizations show up with clarity, relevance, and authentic impact. Together, we can build the kind of enduring cultural connection that moves people, shifts perception, and creates momentum for what comes next.
When it comes to branding, a future-forward approach unlocks new possibilities through purpose-led thinking, transformative strategy, and a commitment to creating category-defining experiences. By bringing together insight, imagination, and a holistic ecosystem of ideas, we help ambitious organizations show up with clarity, relevance, and authentic impact. Together, we can build the kind of enduring cultural connection that moves people, shifts perception, and creates momentum for what comes next.

GET TO
THE POINT.
GET TO
THE POINT.
That’s what I can do for your brand.
That’s what I can do for your brand.

GET TO
THE POINT.
That’s what I can do for your brand.
WHO








































WHAT
WHAT
As a Brand Strategist, my specialty is brand clarification.
As a Brand Strategist, my specialty is brand clarification.
I help create, refine and redefine brands. I lead brand facilitation sessions. I deliver concise, targeted brand platforms that include positioning, key messaging, and more.
I help create, refine and redefine brands. I lead brand facilitation sessions. I deliver concise, targeted brand platforms that include positioning, key messaging, and more.
WHAT
WHAT
As a Creative Director, my specialty is creative that’s on target and gets results.
As a Creative Director, my specialty is creative that’s on target and gets results.
Sometimes I work as an individual. Other times, I oversee teams that can deliver everything, including logo, messaging/copywriting for web, video, email, social, collateral and advertising. I can work with my own team, or yours.
Sometimes I work as an individual. Other times, I oversee teams that can deliver everything, including logo, messaging/copywriting for web, video, email, social, collateral and advertising. I can work with my own team, or yours.
As a Copywriter,
I copywrite.
WHEN
WHEN
2019–now: Kripalu Center for Yoga & Health · Creative Director
2011–now: Sharon Rapoport, Inc. · Brand Strategist, Creative Director
1991–2011: The Farm · Co-Founder, Creative Director
2019–now: Kripalu Center for Yoga & Health · Creative Director
2011–now: Sharon Rapoport, Inc. · Brand Strategist, Creative Director
1991–2011: The Farm · Co-Founder, Creative Director
WHERE
WHERE
Remotely or on-site when possible.
Remotely or on-site when possible.
WHY
WHY
I love all of it.
I love all of it.
