Miraval is a well-known spa resort near Tucson AZ that specializes in mindfulness and life balance. Their many loyal guests come back not just for another spa escape but for the life-altering experiences that the truly unique programming offers. As Creative Director/Writer at Left Brain Right Brain, Sharon’s task was to elevate the resort brand to a parent brand poised for growth, the kind of growth that could include Miraval products, books, educational events, multiple locations and more.
Here are some sample spreads from both the Miraval Brand Guide and the Miraval Style Guide.
BRAND GUIDE - Download Full PDF
STYLE GUIDE - Download Full PDF
As part of the continuing effort to expand the brand, a number of successful Miraval books have been developed. For this one, Sharon was hired to collaborate with Louie Schwartzberg on the quotations and images, and to write all the content.
View on Amazon.com here